VP - Marketing Strategy Manager

Job Description

Key Responsibilities

Local Marketing Strategy & Planning

• Develop and manage the local marketing strategy aligned to business goals, customer needs, and local market dynamics.
• Translate strategic priorities into clear roadmaps, briefs, and measurable plans that enable effective in-market execution.
• Identify market opportunities and recommend where to amplify investment based on performance, competitive context, and channel insights.
• Drive local market amplification efforts (e.g., campaigns, events, agent partner initiatives) to increase awareness and lead generation.
• Partner with channel and execution teams to ensure consistent messaging and timely delivery across touchpoints.
• Create feedback loops to continuously improve creative, offers, targeting, and in-market performance.
• Build and evolve the local agent strategy to strengthen agent and HLA partnerships and improve funnel performance.
• Define target agent segments, value propositions, engagement motions, and marketing tactics that support relationship growth

Product & Program Communications (New + Existing)

• Manage ongoing updates to products/programs, including refreshes to value proposition, messaging, processes, and Sales marketing materials.
• Collaborate with Product, Legal and Compliance to ensure communications are accurate, approved, and clearly understood.
• Monitor adoption and performance; recommend enhancements to improve customer and partner engagement.

Cross-Functional Leadership & Representation

• Serve as Marketing representative in cross-functional meetings and forums; communicate key updates, decisions, and timelines.
• Partner closely with Product, Legal, and Compliance to align plans, manage risks, and secure approvals.
• Ensure marketing activities adhere to all applicable policies and standards, and proactively surface issues and mitigations.

Skills & Capabilities

• Strategic development: ability to set direction, define a roadmap, and prioritize initiatives based on impact.
• Tactical execution: ability to translate strategy into deliverables, manage timelines, and drive results in-market.
• Strong cross-functional collaboration and stakeholder management (including working effectively with Brand, Sales and Legal/Compliance partners).
• Clear written and verbal communication, including executive-ready updates and concise program documentation.
• Comfort operating across ambiguity; able to create structure, drive decisions, and move work forward.
• Analytical orientation: defines success metrics, monitors performance, and uses insights to optimize.

Qualifications (customize as needed)

• Bachelor’s degree or equivalent experience.
• 5+ years of experience in marketing strategy, program management, go-to-market, or related roles (financial services and/or home lending experience preferred).
• Experience launching and managing programs that require cross-functional coordination and formal approval processes.
• Experience with local/field marketing, partner marketing, or channel marketing is a plus.

Working Style / Competencies (optional add)

• Ownership mindset; follows through from idea to launch to optimization.
• Strong judgment and risk awareness.
• Able to influence without authority and build alignment across diverse partners.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

For many, owning a home is the ultimate dream and we’re here to help customers make responsible choices throughout the home buying process through our online tools and advice. Whether purchasing a first home or vacation home, refinancing an existing loan or tapping into a home equity line of credit, we offer comprehensive services to help homeowners at every stage of their journey.