Services Marketing Manager

Job Description

DAY TO DAY:

Insight Global is seeking a Services Marketing Manager for one of our Medical Device clients for a direct hire opportunity. This person is expected to come onsite 4x/week in Versailles OH.

The Services Marketing Manager is responsible for developing and executing marketing strategies and plans for services that drive business growth and customer engagement. This role focuses on communicating the value of services with relevant Midmark product lines, in close partnership with Downstream Product Marketing, to strengthen the overall value proposition from Midmark. The manager uses market insights, customer feedback, and competitive analysis to help inform service strategy and support commercial success across Midmark businesses.

ESSENTIAL/PRIMARY DUTIES:

• Strengthen service category positioning by clearly defining messaging and communicating value to target audiences.

• Leverage cross-functional insights to identify market trends, customer needs, and competitive dynamics that shape marketing strategy.

• Continuously improve service offerings through ongoing market research, trend monitoring, and customer feedback analysis.

• Drive awareness and adoption of current, enhanced, and new services through strategic messaging and targeted marketing initiatives.

• Ensure unified market communication by integrating services messaging with product marketing for consistent, seamless customer experiences.

• Maintain and optimize marketing assets including content, collateral, and sales enablement tools to support the service portfolio.

• Enhance organizational capability by providing training, presentations, and expertise to internal teams, channel partners, and customers.

• Maximize marketing ROI by managing budgets, forecasting services performance, and evaluating financial and operational impact.

• Measure and improve marketing effectiveness through KPI development, performance reporting, and actionable recommendations.

• Support online service sales growth by ensuring pricing, messaging, and digital content align with brand guidelines, while developing strong internal and external stakeholder partnerships.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:

Skills and Requirements

• 4+ years of experience in services marketing

• Experience working within marketing for developing services messaging and value propositions

• Experience pulling insights and analytics from customer engagement and executed marketing strategies

• Experience working within a regulatory environment

• Proficient in understanding technical aspects of service delivery