Marketing Manager

Job Description

Job Description

Key Responsibilities

• Build and manage a multi‐channel marketing strategy (SEO, LSA, PPC, social, direct mail, jobsite marketing, and referral systems)

• Optimize cost‐per‐lead and cost‐per‐acquisition across all markets

• Manage creative development for ads, landing pages, social content, and print materials

• Oversee local SEO, Google Business Profiles, and review generation

• Track and report on marketing performance, attribution, and ROI

• Coordinate with sales leadership to ensure lead quality and volume align with capacity

• Manage vendor relationships (agencies, printers, digital partners)

• Support expansion into new markets with geo‐targeted campaigns

• Develop jobsite marketing systems (yard signs, banners, door hangers, neighbor campaigns)

Required Experience

• 3+ years of marketing experience in home services (roofing, solar, HVAC, plumbing, windows, remodeling, etc.)

• Proven track record generating leads in competitive local markets

• Strong understanding of LSA, PPC, SEO, and paid social

• Experience managing creative, messaging, and brand consistency

• Ability to analyze data and make ROI‐driven decisions

• Comfortable working in a fast‐moving, growth‐focused environment

Coldstream Exteriors is a fast‐growing, family‐owned exterior remodeling company serving Cincinnati, Columbus, and St. Louis. We’re known for premium workmanship, transparent communication, and a reputation that consistently ranks us among the top contractors in every market we enter.

Company Description

Coldstream Exteriors is a fast‐growing, family‐owned exterior remodeling company serving Cincinnati, Columbus, and St. Louis. We’re known for premium workmanship, transparent communication, and a reputation that consistently ranks us among the top contractors in every market we enter.