Content Specialist Marketing

Company Description:

Crown Equipment Corporation, one of the world's largest lift truck manufacturers, offers local support on a global scale with more than 15 manufacturing facilities worldwide and more than 500 retail locations in over 80 countries. Our global sales and service network provides our customers with a local resource for a wide variety of quality material handling equipment, fleet management solutions, warehouse products and support services to meet their needs anytime, anywhere.

Job Posting External

Primary Responsibilities

• Write, edit and repurpose content to produce search optimized content for virtually any marketing project including domestic and international brochures, customer case studies, product collateral, byline articles, crown.com, branch web sites, intranet, email campaigns and various other Marketing and media relations.
• Work cross-functionally with Marketing Project Specialists, and diverse internal and external teams in the content development process.
• Collaborate with teams to determine copy direction of marketing and advertising programs.
• In conjunction with other content development personnel, develop and utilize a content management database to efficiently generate content with consistent voice and tone.
• Produce content for and maintain the Crown Blog, creating an annual content calendar to support the posting schedule.
• Provide recommendations for integration of blog content with crown.com and other marketing campaigns and programs.
• Proofread and edit content produced by the Marketing Departments, including collateral, publications, letters, web copy and various product marketing projects.
• Create and distribute monthly status reports to marketing and sales management as appropriate.

Qualifications

• Bachelor’s degree in Communications, Writing, Journalism, English, Marketing or related field, along with 2-4 years of prior experience developing content for media, marketing or public relations in required.
• Good verbal and written communication skills are required and knowledge of AP Style preferred.
• Must be able to conduct research, interpret source material, write for diverse audiences and communicate concisely on technical as well as promotional subject matter.
• An understanding of interactive marketing, paid and organic search and search engine marketing is preferred.
• Strong organizational and project management skills are a plus.
• Direct personal contact with internal and external sources, including marketing and media agencies, is preferred.
• Writing samples are requested.

Work Authorization:

Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

No agency calls please.

Compensation and Benefits:

Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EOE Veterans/Disabilities