Vice President, Product

Our mission is to change as many lives as possible by offering immigration solutions even in the most difficult cases. We look at all possible options to keep our clients in the United States with their families where they belong. We stand ready to fight even when success seems unsure because we understand how much better life can be with the dignity and peace of mind that comes with having documents.

The Vice President of Product Management is a strategic leadership role responsible for defining and executing the product vision, roadmap, and go-to-market strategies. This role will lead cross-functional teams to deliver innovative, scalable, and customer-centric solutions, with a strong focus on operational readiness and commercialization. The VP will serve as a key partner to executive leadership, driving growth through product innovation and market expansion.

Essential Job Functions & Responsibilities

Strategic Leadership

• Define, own, and communicate the product vision, strategy, and multi-year roadmap aligned with Firm objectives.
• Partner with executive leadership to shape overall business strategy and identify market opportunities.
• Build and scale a high-performing product management team to support growth and innovation.
• Lead the launch of new product and service lines, including full-service legal immigration solutions.
• Develop and execute “build, buy, borrow” strategies to bring new solutions to market at scale.
• Determine appropriate launch strategies (pilot vs. full-scale) based on market and operational readiness.

Voice of the Customer (VoC)

• Act as the primary advocate for the customer, ensuring their needs and pain points inform product direction.
• Establish and lead structured Voice of the Customer (VoC) programs using surveys, interviews, focus groups, and data insights.
• Collaborate with marketing, sales, and client success teams to synthesize customer feedback into actionable product enhancements.
• Lead the development and execution of a prioritized product roadmap that balances innovation, scalability, and customer impact.
• Ensure roadmap alignment with Firm goals, compliance standards, and company values.
• Oversee requirements gathering and translation into actionable user stories and specifications.
• Build and manage a team of Product Owners and Business Analysts to drive product direction and execution.

Execution & Delivery

• Collaborate with engineering, design, operations, and other teams to deliver high-quality products on time and within scope.
• Manage internal tool roadmaps, build/buy analysis, and application support teams.
• Ensure operational readiness across people, processes, and systems for product and service launches.
• Serve as the operational point of contact for senior stakeholders during launch cycles.
• Drive go-to-market strategies in partnership with marketing, sales, and customer success teams.
• Oversee commercialization planning including pricing strategy, branding, channel selection, and sales enablement.
• Align service delivery operations with go-to-market plans and client onboarding workflows.
• Monitor key performance indicators (KPIs) to assess product adoption, profitability, and client satisfaction.
• Recruit, mentor, and develop top product talent.
• Foster a data-driven, customer-centric culture focused on continuous improvement and innovation.
• Serve as a thought leader within the company, representing the product vision both internally and externally.

Minimum Education and Experience Requirements (Essential Skills, Knowledge & Abilities)

• 15+ Years of relevant work experience
• Experience in legal innovation, legal tech, or alternative legal services (ALSPs) preferred.
• Background in B2C product management or service design in a regulated environment.
• Familiarity with agile methodologies and design thinking principles.
• Experience galvanizing multi-disciplinary teams (legal, IT, Marketing, Sales, Operations, HR, Finance) to ensure people, process, technology readiness for full-scale launch
• Experience in building new services that both “plug into” existing service infrastructure, use a combination of new/existing, and leverage entirely net new
• Experience in high-growth, rapidly changing environment
• Demonstrated experience in both strategic planning and hands‑on execution