Category analyst
Job Description
Our Company Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table , you can expect access to an array of holistic wellness benefits* and perks, including medical, dental and vision coverage, 7% 401(k) matching, Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees, an industry-leading total rewards package that emphasizes a high discretionary bonus. *Benefits immediately upon hire for salaried employees. Category Analyst at a Glance…. The Category Analyst will leverage 84.51 Stratum & Market 6, Circana, Numerator, PowerBI, and other tools as needed to develop and provide both routine reporting and in-depth analytics to be provided to the advising team. Category Analyst’s goal will be to discover trends in purchase frequency, buy rate, shopper demographics, cross-shop, penetration, and category leakage within POS & shopper data to develop business-growing recommendations. The Category Analyst will achieve this by pulling data from multiple sources, manipulating large sets of data in MS Excel and building presentations in MS PowerPoint. The ideal Category Analyst will be intellectually curious, an expert in heavy technical skillsets and large data management, excel at consumer insights and storytelling, and possess strong time & project management skills. We are looking for a team member who will be knowledgeable in key Kraft Heinz categories, Kroger’s shoppers, insight development, efficient assortment recommendations, and optimal shelf placement. The Category Analyst will support Kroger’s reset process, which entails providing best-in-class planogram recommendations. This team member will support and provide assortment analysis, white space discovery, and SKU optimization recommendations for the team and customer in preparation for the reset process. What’s on the menu?- Support a best-in-class reset process for Kroger
- Aggregate and train on best practices developed across the category leadership team
- Draw key insights and business recommendations on distribution, assortment, pricing, and promotion by analysis of customer & syndicated data
- Develop and integrate consumer, shopper, and retailer insights to better advise targeted strategies, plans and decisions
- Integrate data to develop impactful customer-specific selling stories in support of key category business-growing priorities
- Implement Kraft Heinz Foods shelving principles and standards
- Applicable experience in consumer-packaged goods industry (Food or Beverage ideal)
- Demonstrated space management software skills (JDA ideal)
- Demonstrated retail POS, syndicated, and panel data knowledge eg 84.51 Stratum & Market6, Circana, Numerator, PowerBI, and other tools for in-depth analytics
- Strong analytical and problem-solving capability
- Ability to comprehend and sell space management concepts within the context of category management
- Strong written and oral communication and interpersonal skills
- Ability to prioritize and meet deadlines within specified time constraints
- Ability to adapt in a changing work environment
- Tested experience with Microsoft Office products, especially MS Excel
- Operate a computer and view screens for ~100% of work schedule
- No travel required
- Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
- Financial – 401k, Life, Accidental Death & Dismemberment, Disability
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