Director of Sales

Director of Sales

Bath & Cabinet Experts
$50M+ Platform | Multi-Market Sales | Executive-Level | Scale the Next Phase

Role Overview

You will step into an executive-level Director of Sales role with clear ownership to architect, lead, and scale a multi-market in-home sales organization through its next phase of growth.

Founded in 2019, Bath & Cabinet Experts has grown to $51M in revenue by 2025, operating across 10 markets and 8 locations. In 2025, we expanded our platform with the launch of Cabinet Experts, adding a cabinet refacing vertical and creating significant new growth opportunities across the sales organization.

This role is built for a seasoned in-home / home improvement sales leader who wants real ownership — someone who can scale performance, strengthen leadership depth, and drive execution consistency across markets without losing culture, urgency, or accountability.

You will inherit a strong, proven in-home sales engine — and be responsible for elevating it to the next level.

What You’ll Own

As Director of Sales, you will have end-to-end ownership of field sales performance, leadership execution, and scalability across all markets. This is a true leader-of-leaders role with direct impact on revenue, margins, and growth.

In-Home Sales Leadership & Strategy

• Own and execute the company’s in-home sales strategy across all markets
• Drive consistent execution of our consultative, one-call-close sales model
• Set standards for pricing discipline, close rates, revenue per lead, and average order value
• Partner with executive leadership on growth planning, new market readiness, and capacity planning

Team Leadership & Development

• Directly lead Sales Managers and the Sales Training Manager across all markets
• Set clear performance expectations, coaching rhythms, and leadership development standards
• Build a culture of accountability, consistency, and continuous improvement

Performance, Revenue & Execution

• Analyze KPIs and behavioral metrics to identify performance gaps and opportunities
• Ensure strong CRM adoption, sales technology usage, and data integrity
• Maintain oversight of close rates, revenue per lead, average order value, and rep productivity

Cross-Functional Leadership

• Partner with Marketing on lead flow forecasting and field readiness
• Align with Operations on capacity planning and customer experience execution
• Collaborate with HR, Recruiting, and L&D on sales talent strategy, onboarding, and development

What You’ll Need to Succeed

• Proven multi-market sales leadership experience, with full revenue accountability and direct leadership of sales managers
• Demonstrated success scaling in-home, consultative, or home improvement sales organizations
• Ability to build, coach, and hold accountable a high-performing management layer
• Strong command of sales analytics, forecasting, and KPI-driven performance management
• Comfort owning outcomes in a fast-growth, entrepreneurial environment
• Leadership mindset grounded in coaching, accountability, and long-term team development

Why Work for Bath & Cabinet Experts

Bath & Cabinet Experts is a proven, founder-led growth platform built to scale. Since launching in 2019, we’ve grown to $51M in revenue across 10 markets and 8 locations by combining strong inbound demand, disciplined execution, and leadership accountability. In 2025, we expanded the platform with the launch of Cabinet Experts, creating a multi-product organization with meaningful runway for continued growth.

Our sales organization is supported by real infrastructure — marketing, operations, training, and executive alignment — allowing senior sales leaders to focus on performance, leadership, and scale, not constant firefighting.

What sets this opportunity apart:

• A scalable in-home sales platform with consistent, high-quality inbound demand
• Executive alignment and operational backing that support performance at scale
• Clear leadership expectations paired with autonomy and ownership
• A culture built on accountability, development, and disciplined execution
• Results matter — and how those results are achieved matters just as much

What You’ll Get From Us

This role is backed by the infrastructure, alignment, and support senior sales leaders need to succeed at scale.

• Consistent, high-quality inbound lead flow driven by our exclusive Jacuzzi Bath Remodel partnership
• A scaled sales organization with marketing, operational capacity, and executive alignment in place
• Highly competitive executive compensation with meaningful performance-based upside tied to sales results
• Comprehensive benefits package including medical, dental, and vision coverage
• 401(k) with company match to support long-term financial planning
• Leadership support, training resources, and the opportunity to drive impact inside a growing, multi-product platform

Who Thrives in This Role

You will thrive in this role if you are a sales leader who:

• Has successfully scaled multi-market, in-home sales teams
• Enjoys building leaders, systems, and standards — not just managing top reps
• Thrives in accountable, data-driven environments
• Wants real ownership, executive partnership, and the opportunity to leave a leadership legacy

If you’re a sales executive who wants true ownership, executive partnership, and the chance to shape the next chapter of a proven growth platform — this role was built with you in mind.

Keywords: Director of Sales, Sales Director, Regional Sales Director, VP of Sales, Head of Sales, In-Home Sales, Home Improvement Sales, Multi-Market Sales, Multi-Location Sales, Consultative Sales, One-Call Close Sales, Direct-to-Consumer Sales, Home Remodeling Sales, Bathroom Remodeling Sales, Cabinet Refacing Sales, Sales Leadership, Sales Management, Sales Manager Leadership, Executive Sales Role, Revenue Growth, Sales Forecasting, CRM Sales Management, KPI-Driven Sales, Sales Performance Management, Lead Generation, Inbound Sales, Field Sales, Construction Sales, Residential Sales