Digital Marketing Coordinator
- Maintain and update content on the Federation’s websites to ensure it reflects current offerings, promotions, and organization news. Experience with content management systems necessary.
- Optimize website structure and content for SEO to improve organic search visibility.
- Develop and execute social media strategies to increase brand awareness and drive engagement on platforms such as facebook, Instagram, and LinkedIn.
- Create and curate engaging content (text, image, video) for social media posts and manage the content calendar.
- Monitor and respond to comments and messages on social media channels in a timely and professional manner.
- Track and analyze website traffic and social media engagement using analytics tools.
- Provide regular reports and insights to the Director of Communications & Marketing, highlighting key metrics and recommending optimizations.
- Photograph events and programs with a cell phone or DSLR.
- Write articles for Jewish Journal or other materials.
- Proven experience in digital marketing, with a focus on website management and social media marketing.
- Strong understanding of SEO principles and best practices.
- Proficiency in content management systems.
- Creative thinker with excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Bachelor’s degree in Marketing, Communications, or a related field (preferred).
- Graphic design skills are a plus.
- Familiarity with Canva a plus.
- Experience with paid social media advertising and Google Ads is an advantage.
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