Chief Marketing Officer - Cornerstone Brands

Ballard Designs
Ohio

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, and our four Cornerstone brands.


The Cornerstone brands deliver inspirations that help customers enjoy, enhance and celebrate life. Cornerstone comprises four interactive, aspirational home and apparel lifestyle brands: Ballard Designs®, Frontgate®, Grandin Road® and Garnet Hill®.

Your Opportunity, Your Team


Reporting to the President of Cornerstone, the Chief Marketing Officer will lead the marketing strategy for our renowned banners: Frontgate, Ballard Designs, Grandin Road, and Garnet Hill. This is a unique opportunity to drive profitable revenue growth and elevate our omnichannel presence by building a world-class analytics and performance marketing organization. As CMO, you will be at the forefront of innovation, steering our brands toward new heights with data-driven insights and a relentless focus on the customer.


You will lead a talented, cross-functional marketing organization, including Performance Marketing, Business Insights, and Consumer Research teams. As a member of the Executive Team, you will collaborate closely with senior leaders across the business, fostering a culture of excellence, agility, and continuous improvement. Your leadership will inspire and empower your team to deliver results with speed, creativity, and accountability.


Where You'll Work


This executive role is based at our Cornerstone Brands headquarters in Westchester, Ohio with flexibility for hybrid or remote work arrangements. You'll engage with teams across our portfolio, leveraging both in-person and virtual collaboration to drive strategic initiatives and operational excellence.


What You'll Do


  • Direct all performance marketing activities—including acquisition, CRM, direct print, paid/organic search and social, affiliates/influencer, and marketplaces—for our family of brands.
  • Develop and execute comprehensive strategies to drive brand awareness, customer acquisition, retention, and revenue growth across all omnichannel retail channels.
  • Allocate marketing resources with agility, responding to the dynamic omnichannel landscape to maximize productivity and ROI.
  • Oversee optimization of ecommerce properties, enhancing technical site performance, user experience, product discovery, and frictionless shopping.
  • Champion a culture of data-driven decision-making, embedding analytics and performance insights into every aspect of marketing.
  • Lead consumer and market research to provide actionable, forward-looking insights that inform brand and portfolio strategy.
  • Oversee the Business Insights team, standardizing metrics across marketing, customer, and ecommerce insights.
  • Collaborate with brand leaders to develop promotional calendars, strengthen brand voice, and support merchandising and inventory strategies.
  • Manage cross-brand programs for loyalty, design services, B2B, and more.
  • Build and manage strategic partnerships with marketing vendors and technology providers.
  • Serve as a key member of the Executive Team, shaping overall corporate strategy and resource allocation.
  • Attract, retain, and develop a high-performing team, fostering an inclusive, innovative, and results-driven culture.


What You'll Bring


  • 7 Years of proven executive leadership experience in marketing for premium consumer brands, with deep expertise in both digital and traditional channels.
  • Demonstrated success building and leading high-performing, analytics-driven marketing teams.
  • Mastery of performance marketing, CRM, ecommerce optimization, and omnichannel strategy.
  • Exceptional analytical skills and a passion for leveraging data to drive decision-making and business outcomes.
  • Customer-obsessed mindset with a track record of delivering innovative, impactful marketing programs.
  • Strong business acumen, strategic thinking, and the ability to thrive in a fast-paced, dynamic environment.
  • Outstanding communication, collaboration, and relationship-building skills.
  • Experience managing complex vendor relationships and marketing technologies.
  • Bachelor's degree required; advanced degree preferred.


#LI-Hybrid #LI-MG3


Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at

[email protected]

for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.

Posted 2026-01-11

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