Performance Marketing Specialist

### **Performance Marketing Specialist / Paid Ads Specialist**

Work Setup: Full-time, Remote

Timezone: Must align for 4 hours with US business hours daily

#### **The Opportunity: Drive Customer Acquisition and Maximize ROI with Data-Driven Campaigns**

Are you an expert at managing multi-channel ad campaigns (Meta, Google, TikTok, Bing, Email & other paid ads) to build high-converting funnels?

Do you thrive on the technical side of marketing, from configuring pixels with Google Tag Manager to analyzing heatmaps?

Is continuous A/B testing and creative experimentation at the heart of how you improve campaign performance?

If you answered yes, we would love to talk to you.

#### **Job Overview**

As our Performance Marketing Specialist, you will be the engine driving customer acquisition across our paid media channels. You will own the end-to-end strategy for platforms like Google, Meta, TikTok, Bing, etc., from campaign creation and funnel optimization to detailed performance analysis. Your primary mission is to drive profitable growth through data-driven decisions.

#### **About Our Company**

**TLI** operates two successful brands **FilipinoVisa** and **Christian Filipina**, both industry leaders in their niche. With a high 7-figure annual revenue and a remote team of over 250+ professionals, we are now looking for a results-driven Performance Marketing Specialist to help scale our customer acquisition, with a dedicated focus on the FilipinoVisa side of the business.

Our culture is built on a commitment to excellence. We value urgency, continuous improvement, open communication, and taking initiative to get the job done right.

#### **Your Core Responsibilities**

1. **Strategy & Planning:** Develop and execute comprehensive paid media strategies across all platforms with a primary focus on maximizing ROI and minimizing CAC. Create and present monthly media buying plans and advertising budgets.
2. **Campaign Execution:** Own the end-to-end management of paid campaigns, from setup and targeting to daily monitoring. Lead continuous A/B testing and write high-converting ad copy to improve performance.
3. **Technical Management:** Manage the technical aspects of our ad platforms, including pixel configuration, event tracking via Google Tag Manager, UTM implementation, and conversion APIs.
4. **Data Analysis & Reporting:** Prepare weekly performance forecasts and deliver detailed monthly reports on key metrics (ROAS, ROI, CAC). sConduct deep, full-funnel analysis to identify and act on optimization opportunities.

**Bonus Points (Nice to Have):**

1. Experience working in a fast-paced digital marketing agency.
2. Direct experience marketing to audiences in the US and the Philippines.
3. Familiarity with the visa or immigration industry.

#### **What We Offer**

1. **Pay:** $5 - $40 USD, based on experience.
2. **Job Type:** Full-time (40 – 48 hours per week).
3. **Flexibility:** 100% permanent work-from-home.



**Incentives:** Quarterly performance-based bonus.