Brand manager

Brand Manager

Position Overview We are seeking a Brand Manager to lead brand strategy and eCommerce marketing efforts for our client in Cincinnati. The ideal candidate will be responsible for driving brand awareness, enhancing customer engagement, and overseeing the execution of marketing initiatives across various channels, with a strong focus on eCommerce.

This is a full time, direct hire role with our CPG client in Cincinnati, OH. This person will need to be onsite at the downtown office 4 days/week, so if you're not already in Cincinnati you will need to relocate prior to your start date.

Key Responsibilities

• Develop audience-based marketing plans to grow eCommerce business, including a mix of marketing campaigns and always-on tactics across paid search, display, social media, email, mobile messaging, as well as traditional media channels such as TV, radio and OOH.
• Work within Marketing eCommerce team to continuously optimize how budgets are used across team to deliver strongest ROI
• Write all eCommerce performance marketing briefs
• Partner with project managers and channel owners on agile working team to ensure plans are implemented, from targeting to creative assets to deployment
• Manage high-velocity, rapid testing plans, which includes working with entire eCommerce Marketing team to run ongoing a/b and multivariate testing
• Utilize customer insights and performance results to continuously optimize for performance
• Partner with Digital Experience team to ensure Marketing and Site Experience plans are aligned to drive increased conversion
• Socialize performance results across teams
• Keep abreast of industry best practices and competitive landscape to proactively improve marketing plans
• Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports
• Must be able to perform the essential job functions of this position with or without reasonable accommodation

Qualifications

• 10+ years of brand marketing experience, including 6+ years of experience focused on B2C eCommerce marketing
• Strong understanding of eCommerce and digital marketing strategies
• Proficient in data analysis tools, including Tableau, Adobe Analytics and Google Analytics
• Excellent communication and interpersonal skills
• Creative thinker with the ability to innovate and drive brand initiatives
• Strong project management skills with the ability to handle multiple priorities
• Experience running a/b and multivariate testing and wiring learnings into business as usual
• Experience successfully working in a highly matrixed environment
• 3+ years of experience working for an omnichannel retailer strongly desired

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Our client offers benefits such as PTO, paid holiday time and sick time, standard medical, dental and vision insurance, 401k with match, profit sharing/stock sharing plans, annual bonuses, education opportunities, pet insurance, various investment options, and more. They have many amenities onsite including a gym, cafe, coffee shop, kitchens with snacks, private work spaces and meeting spaces, and more.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

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