District Optical Manager

Job Description

Job Description

District Optical Manager (DOM)

Job Summary

Midwest Vision Partners is seeking a District Optical Manager (DOM) to act as a subject matter expert and performance manager across multiple locations. This hands-on leadership role will focus on driving optical revenue through coaching, talent management, and fostering a high-performing team culture. The DOM will bridge the gap between clinical practice management and optical growth.

This is a Hybrid role: 2 days in office: Ohio Based Only

Key Responsibilities:

Performance Management and Coaching:

• Accountable for achieving monthly sales quotas, taking proactive actions to ensure all locations meet their targets.

• Present detailed commentary in Monthly Business Reviews, analyzing the financial performance drivers.

• Spend time on-site in dispensaries, modeling sales techniques, reinforcing training, and offering direct assistance.

• Hold teams accountable to key performance indicators (KPIs), including coatings, upgrades, and error rates.

• Partner with HR and Practice Managers (PMs) to interview, onboard, and train new hires, and create Personal Improvement Plans (PIPs) for underperforming team members.

Strategic Partnerships & Operations:

• Work with PMs to align optical sales with clinical practice management.

• Ensure uniformity across the district by optimizing and enforcing Standard Operating Procedures (SOPs) and driving the adoption of new patient flow initiatives.

• Maintain strict adherence to quality control protocols, discount policies, and product integrity, focusing on MVP-preferred products.

• Manage relationships with local representatives to serve office needs and budget efficiently.

Communication & Culture:

• Act as the vital link between local staff, operational managers, and Optical leadership.

• Distribute daily huddle emails and weekly recaps to highlight wins, progress, opportunities, and key initiatives.

• Champion MVP initiatives, leading group meetings with a solution-oriented, high-energy mindset.

What Will Make You Successful:

• Financial Acumen: Ability to analyze performance drivers (e.g., capture rates, average selling price) and identify root causes.

• Creative Problem Solving: Quickly executing creative solutions to improve sales results.

• Collaborative Leadership: Influence teams through solution-oriented discussions and coaching, while holding team members accountable.

Required Experience:

• 5+ years in Optical Sales, with at least 2 years in a multi-unit or district leadership role.

• Deep knowledge of optical products (e.g., upgraded lens materials, AR coatings, progressive lens tiers).

• Proven track record of onboarding opticians and improving KPIs through hands-on coaching.

• Experience in managing operational workflows and ensuring adherence to policies and order accuracy.

About Midwest Vision Partners:

Vision is a precious gift, and Midwest Vision Partners (MVP) is dedicated to improving and preserving it for as many patients as possible. MVP cultivates a network of world-class ophthalmologists and optometrists who provide exceptional, patient-centered care. Headquartered in Chicago, MVP proudly supports over 70 locations across Ohio, Michigan, Pennsylvania, West Virginia, and Illinois, with over 140 physicians and 1,500 employees-all focused on delivering top-notch, customized care for each patient.