Associate Sales Manager

Kenda Tires
Columbus, OH
Kenda Tire is a leading global manufacturer of wheels and tires for ATV/UTV, bicycle, golf, industrial, light truck, mobility, motorcycle, passenger car, trailer, and utility applications. In addition to a comprehensive portfolio of Kenda-brand retail products, we supply fleet volumes of wheels and tires to some of the world’s largest vehicle manufacturers. Our Reynoldsburg, Ohio, location is home to Kenda USA, which manages all aspects of Kenda’s North American operations. Kenda is looking for an Associate Sales Manager to support our growing Powersports aftermarket business. This role is ideal for a Powersports professional who wants hands-on experience in B2B account management, sales analytics, inventory planning, and cross-functional collaboration within a manufacturer-led environment. The Powersports (motorcycle, ATV, SxS) division of Kenda USA is a tight-knit, pragmatic, high-energy crew. Many of us have a passion for riding, racing, and wrenching. This role offers real exposure to the operations of a global manufacturer across sales, product, and marketing. Position Summary The Associate Sales Manager is responsible for assisting in developing and implementing sales strategies to meet or exceed company revenue targets. This role is responsible for managing key client relationships, leading daily performance, and analyzing sales metrics. You’ll work closely with divisional leadership, sales management, product, and marketing teams to grow customer accounts, analyze market data and sales trends, and help execute strategies that drive long-term growth. Benefits Generous Pay commensurate with experience and/or education
Benefits package includes medical, dental, vision, life, accident, critical care, and short-term & long-term disability insurance
401K retirement program with employer match
Paid holidays, sick and vacation time
Employee purchase pricing on auto, powersport, and bicycle tires Education & Work Experience Requirements An associate’s degree is preferred
2+ years of experience in Powersports, Automotive, or CPG industry
Knowledge, Skills, And Abilities Required Excellent verbal, written, presentation, negotiation, and interpersonal communication skills
Excellent personal organizational skills; comfortable operating in high-detail, fast-paced environments
Proficiency with customer relationship management (CRM) and enterprise resource planning (ERP) software
Technical understanding of motorcycles, ATVs, and SxS products
Experience in finding answers and drawing conclusions from data sets (typically Microsoft Excel)
Knowledge of the Powersports and/or automotive aftermarket industry
Strong analytical skills and comfort working with data
Intermediate Excel skills preferred; Power BI experience a plus
Organized, dependable, and team-oriented Essential Duties And Responsibilities Sales & Customer Support Support day-to-day account management for assigned B2B Powersports customers
Build, maintain, and strengthen customer relationships through regular communications and a consultative sales approach, ensuring customer satisfaction
Support customers by preparing and processing their orders, tracking and reporting order status from production through product delivery
Analyze buying trends and habits to identify selling opportunities
Represent Kenda at sponsored events, customer meetings, training seminars, and trade shows
Ability and willingness to travel to customers, events, and meetings. (~15%)
Monitor and achieve established sales targets
Analyze sales performance using Excel, Power BI, MS Dynamics, and ERP data
Assist in developing and executing sales plans to meet budget, revenue, and market objectives by identifying trends, risks, growth, and new market opportunities
Track sales metrics, analyze data, and prepare reports for divisional management to identify improvements, in support of competitive analyses and product positioning
Develop data-driven inventory recommendations based on sales history and forecasts
Partner with stocking locations to support inventory planning across U.S.
Align with purchasing and operations teams to create POs within established protocols
Monitor on-hand and in-transit inventory positions
Collaborate with Product Management by sharing customer feedback and market insights
Support Marketing with sales collateral distribution and activations
Assist with warranty analysis and continuous improvement initiatives
Completes other duties as assigned Equal Opportunity Employer (EOE) #hc223095
Posted 2026-02-23

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