Shopper Insights Manager, Kroger

Cincinnati, Ohio

We have a current opening for a Shopper Insights Manager, Kroger and are actively reviewing applicants.

The Shopper Insights Manager, Kroger will develop and deliver best-in-class shopper insights across multiple categories for one of Ferrero’s most important retail partners. This role serves as the primary insights partner to Sales, Category Management, and Marketing for Kroger, reporting into the Director, Shopper Insights.

• Partner with the Director, Shopper Insights to develop and execute the Kroger-specific learning plan.
• Manage research projects from objective-setting through execution, supplier management, analysis, and recommendations.
• Translate insights into clear, actionable strategies for Sales, Category Management, and Marketing.
• Proactively identify retailer-specific business issues, opportunities, and trends using primary and secondary data.
• Monitor competitive dynamics and market shifts to inform strategic planning.
• Present insights and recommendations to internal cross-functional partners and Kroger counterparts.
• Support customer planning meetings, seasonal reviews, and line reviews with relevant shopper insights.
• Provide analytic support to help Sales achieve goals and optimize investments.
• Maintain strong relationships with Kroger insights teams and merchant partners.
• Ensure insights deliverables are objective, concise, and aligned with broader Consumer and Shopper Understanding (CSU) and Sales priorities.

• 8+ years of experience in consumer insights, shopper insights, category management, or related CPG fields.
• Experience working with Kroger required; familiarity with retailer-specific tools and processes strongly preferred.
• Strong understanding of consumer behavior, market trends, and retail environments.
• Analytical strengths and problem-solving capabilities, with proficiency in tools such as 8451, Circana, Excel.
• Experience with visualization tools (Tableau, Power BI) preferred.
• Excellent communication, storytelling, and project management skills with strong attention to detail.

As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.

The base salary range for this position is $105,000 - $137,000 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits. Learn more about our benefits at .

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at .

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
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Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.

Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.