Trade Show Marketing Lead

Job Description Summary

The Trade Show Marketing Lead is a mid-level role that will work closely with the Trade Show Director to plan, coordinate, and execute trade shows and events, with primary responsibility for domestic trade shows with 10x10 and 10x20 exhibits, including systems/avionics/power shows. The ideal candidate will bring 3-5 years of experience in events, marketing, or trade show coordination and will be comfortable owning end-to-end execution for smaller shows, while supporting strategy, KPI tracking, and post-show analysis for the broader portfolio. This position offers an opportunity to contribute both operationally and strategically to the success of the trade show program and may include occasional international travel for larger shows.

Job Description

Roles and Responsibilities

• Lead the planning and execution of domestic trade shows and events (primarily 10x10 and 10x20 booths), including systems, avionics, and power-focused shows, managing timelines, budgets, schedules, and logistics with minimal supervision.
• Resolves issues using established procedures. Consults supervisor or more senior team members for issues outside of defined instructions/parameters.
• Collaborates with others to solve issues. For customer facing roles, develops strong customer relationships and serves as the interface. Exchanges technical information, asks questions and checks for understanding.
• Coordinate with vendors, suppliers, and venues to secure services, materials, and exhibit assets; solicit and compare quotes, manage purchase orders, and ensure on-time delivery.
• Partner with sales, product, and marketing stakeholders to align event objectives, target audiences, staffing, messaging, and customer engagement activities.
• Oversee the development and coordination of trade show materials, including booth graphics, collateral, promotional items, and giveaways, ensuring consistency with brand guidelines.
• Support and, where appropriate, lead pre-show promotion in collaboration with marketing, including email campaigns, social media, and internal sales enablement.
• Provide on-site event support, including booth setup coordination, daily booth checks, morning meeting preparation, and day-of problem solving to ensure smooth execution; support larger, potentially international shows as needed.
• Drive structured note gathering from customer and partner meetings (for example, using Airtable or similar tools), and ensure accurate capture, organization, and distribution of notes, actions, and follow-ups.
• Support the definition, tracking, and reporting of trade show KPIs (such as leads, meetings, engagement, and pipeline influence); analyze results and contribute to post-show debriefs and recommendations.
• Maintain organized documentation for trade shows, including calendars, contact lists, leads, follow-up status, budgets, timelines, and standard work/checklists.
• Identify and recommend process improvements, best practices, and tools to enhance trade show effectiveness and efficiency, staying informed on industry and competitive event activities.

Required Qualifications

• Bachelor's degree from an accredited university or college
• Minimum of 3 years of experience in Marketing, Business Administration, Communications, Event Management, Trade Shows or a related field, or equivalent professional experience.
• Ability to travel 15-20% domestically for trade shows and events as required, with some international travel possible for larger shows.
• This role requires use of technical data subject to U.S. Government contract restrictions and this posting is only for U.S. Citizens. GE will require proof of status.

Desired Characteristics

• Experience supporting systems/avionics/power or technical/industrial shows is a plus.
• Proven ability to manage multiple events and competing deadlines, with strong organizational and time management skills.
• Excellent written and verbal communication skills, with the ability to work effectively with stakeholders at various levels.
• High attention to detail and a strong commitment to accuracy, quality, and follow-through.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint); experience with event or project management tools (such as Airtable, Smartsheet, Cvent, or similar) is preferred.
• Comfort working with data and KPIs, including basic reporting, analysis, and interpretation to inform recommendations.
• Ability to work independently while collaborating effectively within cross-functional teams.
• Proactive, solutions-oriented mindset with a focus on continuous improvement.

The base pay range for this position is $89,000 - $118,000. The specific pay offered may be influenced by a variety of factors, including the candidate's experience, education, and skill set. This position is also eligible for an annual discretionary bonus based on a percentage of your base salary/ commission based on the plan. This posting is expected to close on July 17th, 2026.

GE Aerospace offers comprehensive benefits and programs to support your health and, along with programs like HealthAhead, your physical, emotional, financial and social wellbeing. Healthcare benefits include medical, dental, vision, and prescription drug coverage; access to a Health Coach from GE Aerospace; and the Employee Assistance Program, which provides 24/7 confidential assessment, counseling and referral services. Retirement benefits include the GE Aerospace Retirement Savings Plan, a 401(k) savings plan with company matching contributions and company retirement contributions, as well as access to Fidelity resources and planning consultants. Other benefits include tuition assistance, adoption assistance, paid parental leave, disability insurance, life insurance, and paid time-off for vacation or illness.

GE Aerospace (General Electric Company or the Company) and its affiliates each sponsor certain employee benefit plans or programs (i.e., is a "Sponsor"). Each Sponsor reserves the right to terminate, amend, suspend, replace or modify its benefit plans and programs at any time and for any reason, in its sole discretion. No individual has a vested right to any benefit under a Sponsor's welfare benefit plan or program. This document does not create a contract of employment with any individual.

Additional Information

Compensation Grade

LPB2

GE Aerospace offers a great work environment, professional development, challenging careers, and competitive compensation. GE Aerospace is an Equal Opportunities Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Aerospace will only employ those who are legally authorized to work in the United States for this opening.

Relocation Assistance Provided: No