Marketing Strategy Lead, Consumer Bank (Paid Media)-Vice President

Job Description

The Consumer Bank Marketing Acquisition team is responsible for developing and leading integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet for the Consumer Bank. 

As a Marketing Strategy Lead (Paid Media) on the Acquisition Marketing team, you will manage acquisition marketing programs designed to drive new-to-deposit household growth profitably through paid advertising campaigns.

Job responsibilities:

• Craft well-structured strategic marketing plans using qualitative and quantitative data and producing measurable results
• Navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan & execute audience targeting, channel plans, and creative
• Work with analytics to understand performance, test results, and profitability; utilize data and analytics to drive marketing decisions and optimize performance
• Identify new capabilities to improve program performance and support launch of new initiatives and programs; assess performance and issues proactively and recommend enhancements
• Act as a thought leader, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organization
• Present strategy and performance updates to senior leadership and cross-functional stakeholders
• Lead reporting including forecasting, performance, and test results

Required qualifications, capabilities an skills

• Has deep performance marketing experience in traditional direct response and digital marketing channels
• Is experienced manager of marketing budgets, forecasts, and expected returns
• Has ability to build a robust program roadmap and test-and-learn agenda through business case creation and project prioritization
• Skilled working in a highly matrixed organization and using data to influence stakeholders and partners
• Is a fantastic partner who leads through strong collaboration; recognized as a team player
• Is data-driven and analytical, while also being a creative problem-solver
• Is focused on how marketing drives quantifiable business results
• Is vigorous and thorough in their management of details; proven ability to take initiative
• Excels at managing multiple initiatives simultaneously within tight deadlines
• Excellent written and verbal presentation skills
• Highly proficient in Microsoft Excel and Power Point

Preferred qualifications, capabilities and skills

• 7+ years of marketing experience, preferably with expertise in digital marketing and paid media
• Financial services industry experience a plus
• Loves testing, learning, and taking calculated risks
• Understands the big picture, considering impacts outside their given initiatives
• Comfortable with continuously changing priorities

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.